mpart Werbeagentur
Project: mpart Werbeagentur
The company is led by Simone Steigberger, focuses on empowering individuals and teams for sustainable growth, particularly in sales.
Client:
CEO, Max Meyer
My Role:
Background
Core Competencies and Services
The agency’s portfolio is characterized by a dual focus on aesthetics and technical functionality:
Digital Engineering: MPART develops high-performance web solutions utilizing industry-standard platforms such as WordPress (Elementor Pro) and TYPO3. The technical scope includes the integration of specialized booking systems (e.g., MotoPress) and the development of custom JavaScript-based tools for real-time data evaluation and visualization via Chart.js.
Brand Identity & Print: Beyond digital environments, the agency manages the creation of holistic brand identities. This includes logo development, typography, and the design of high-quality print materials, ensuring a consistent brand presence across all media channels.
Strategic Consulting: Every project is underpinned by a strategic approach to user experience (UX) and conversion optimization, tailored to the specific needs of medium-sized enterprises (SMEs) and the hospitality industry.
Moodboard
To create the moodboard, I analyzed a variety of competitor websites and promotional materials. While many of them were professionally designed, they often looked quite similar in terms of structure, color palette, and imagery. This exercise helped identify common visual patterns in the industry, but also highlighted the opportunity to differentiate through a more distinctive design approach.
Styleguide
To ensure the brand stands out from visually similar competitors, I deliberately chose a color scheme that feels more unique and modern, while still maintaining a professional appearance. Instead of using the typical cool-toned business colors, the selected palette is more expressive and engaging, helping to convey trust and originality. The styleguide defines key design elements such as brand colors, typography, and layout principles, serving as a foundation for consistent and impactful visual communication.
USP
The primary differentiator of MPART lies in its ability to bridge the gap between a high-end creative agency and a technical software boutique. Unlike standard agencies that rely solely on templates, MPART combines strategic brand design with custom technical development.
By integrating sophisticated technologies—such as custom JavaScript logic, Chart.js visualizations, and complex TYPO3/WordPress architectures—into aesthetically refined environments, MPART delivers digital solutions that are not only visually compelling but also functionally superior and data-driven.