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Clients

Artemis Pflege Nuremberg

Role in project

UX/UI Design - Webdesign - Hosting
Real World Project

Business Website

For this project, I created a modern and user-friendly website for Artemis Pflege, an ambulatory care provider based in Dortmund, Germany. The goal was to clearly present their services – including home nursing, household support, and personal care – while ensuring accessibility and trustworthiness for patients and their families.

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Competitor Research

Moodboard

To develop the moodboard, I reviewed a wide range of competitor websites and promotional materials. Although many were well-designed, they tended to share the same structures, color palettes, and imagery. This analysis revealed common visual patterns within the industry, while also uncovering clear opportunities to stand out through a more distinctive and memorable design direction.
Cohesive Design System

Styleguide

To help Artemis Pflege stand out from visually similar competitors in the healthcare sector, I deliberately chose a color scheme that feels more unique and modern while still maintaining a professional appearance. Instead of relying on the typical cool-toned business colors, the selected palette is warmer and more engaging, conveying trust, care, and originality.
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Unique Proposition > Unique Design

USP

Most care providers in the industry present themselves with clinical, cool-toned visuals that feel distant and impersonal. Artemis Pflege stands out by emphasizing warmth, trust, and individuality. The brand combines professional reliability with a more human-centered, approachable design language — reflecting its philosophy of personal, family-like care. This distinctive positioning sets Artemis apart from competitors and makes the service feel both modern and compassionate.

Typography

Choosing Inter for headings and Heebo for body text was a deliberate and effective choice for artemis-pflege.de. Inter’s modern, versatile design gives the headings a clear and confident presence — perfect for drawing attention and reflecting professionalism. Heebo, with its smooth, humanist touch, ensures excellent readability and adds a warm, approachable tone to longer texts, creating a balanced and accessible reading experience.

Inter

Inter is a modern sans-serif typeface designed for clarity and versatility. Its clean, balanced letterforms give the headings a confident and professional appearance, while remaining highly legible across different screen sizes. I used it for the headings to create a strong and contemporary visual presence.

Heebo

Heebo is a humanist sans-serif typeface with smooth, open letterforms that enhance readability. Its friendly and approachable style makes longer texts comfortable to read, while maintaining a professional and modern appearance. I used it for the body text to ensure clarity and a welcoming tone throughout the website.

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mobile first

Responsive Design

In today’s digital landscape, mobile design is essential. A strong brand identity must translate seamlessly across all devices, especially smartphones. For YOU2GROW, the logo and visual elements were crafted to remain clear, recognizable, and impactful even on small screens — ensuring a consistent and professional appearance at every touchpoint.

Personas

Defining clear personas is also a key part of the design process. Personas represent the different types of clients the brand wants to reach — their goals, challenges, values, and expectations. By understanding these profiles in detail, the design can be tailored to resonate emotionally and visually with the target audience.

Mr. Smith

Age: 78
Profession: Retired Teacher
Location: Dortmund, Germany
Income: Pension, ~€25,000 / year
Motto: “Maintain independence and dignity.”
Quote about Artemis Pflege: “Reliable, compassionate care that makes daily life easier.”
Bio: Maria is a retired teacher living alone in Dortmund. She values her independence but occasionally needs help with daily activities such as personal care, household tasks, and medical support. She seeks trustworthy, consistent, and empathetic caregivers who treat her like family.

Helen Chen

Age: 45
Profession: Project Manager
Location: Dortmund, Germany
Income: ~€70,000 / year
Motto: “Ensure the best care for my loved ones.”
Quote about Artemis Pflege: “Professional, reliable care that gives me peace of mind.”
Bio: Thomas is the adult son of an elderly parent who requires occasional assistance at home. He balances a busy career with family responsibilities and values high-quality, dependable care services. He appreciates clear communication, flexibility, and caregivers who genuinely respect and support his loved one.

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