Artemis Pflege
Project: Artemis Pflege Nuremberg
Website for a nursing company in Nuremberg: Artemis Pflegedienst is a specialized provider of outpatient care and home nursing services, dedicated to supporting individuals in maintaining their independence within their own domestic environment.
Client:
CEO, Max Meyer
My Role:
Background
Hier sind die Texte für artemis-pflege.de. Da es sich um einen Pflegedienst handelt, ist die Herausforderung, die Balance zwischen fachlicher Kompetenz (Objektivität) und menschlicher Empathie zu finden, ohne in die “Wir-Form” zu verfallen.
Background (Hintergrundtext)
Artemis Pflegedienst: Comprehensive Home Care and Nursing Services
Artemis Pflegedienst is a specialized provider of outpatient care and home nursing services, dedicated to supporting individuals in maintaining their independence within their own domestic environment. The organization provides a structured spectrum of medical and geriatric care, ranging from basic daily assistance to high-level clinical nursing (Behandlungspflege) according to German medical standards (SGB V and SGB XI).
The service model is built on a foundation of professional reliability and personalized care plans. By coordinating closely with physicians, health insurance providers, and family members, Artemis Pflegedienst ensures a seamless transition from clinical settings to home-based recovery. The operational focus lies in preserving the dignity and quality of life of every client through qualified personnel and evidence-based nursing practices.
Moodboard
To create the moodboard, I analyzed a variety of competitor websites and promotional materials. While many of them were professionally designed, they often looked quite similar in terms of structure, color palette, and imagery. This exercise helped identify common visual patterns in the industry, but also highlighted the opportunity to differentiate through a more distinctive design approach.
Styleguide
To ensure the brand stands out from visually similar competitors, I deliberately chose a color scheme that feels more unique and modern, while still maintaining a professional appearance. Instead of using the typical cool-toned business colors, the selected palette is more expressive and engaging, helping to convey trust and originality. The styleguide defines key design elements such as brand colors, typography, and layout principles, serving as a foundation for consistent and impactful visual communication.
Persona
Demographics
Age: 58
Profession: Senior Project Manager
/ Aspiring Team Lead
Location: Nuremberg, Germany
Income: 110.000 €
Motto: “Growth is not just about numbers; it’s about mastering the human connection in a digital world.”
Bio
Klaus is a seasoned Project Manager with over 30 years of experience in the tech industry. He has successfully delivered major digital transformation initiatives, driving cross-functional collaboration and process automation across complex organizations.
As a leader, he balances agile methodologies with a deep understanding of human dynamics. Klaus is recognized for mentoring younger talent while ensuring that established teams adapt to latest AI and Industry 4.0 trends. He seeks to balance high-level professional results with personal well-being, valuing efficiency that doesn’t sacrifice the quality of work-life balance.
USP
The primary differentiator of MPART lies in its ability to bridge the gap between a high-end creative agency and a technical software boutique. Unlike standard agencies that rely solely on templates, MPART combines strategic brand design with custom technical development.
By integrating sophisticated technologies—such as custom JavaScript logic, Chart.js visualizations, and complex TYPO3/WordPress architectures—into aesthetically refined environments, MPART delivers digital solutions that are not only visually compelling but also functionally superior and data-driven.
