AsiaKitch UX/UI
AsiaKitch
Restaurant Website Concept with whole UX Research and UI Visualization.
Client:
My Role:
Moodboard
Styleguide
Empathy Map
Says
“I want quick and friendly service.”
“The menu should be clear and
easy to understand.”
“I don’t want to wait too long for my food.”
Thinks
“Is this place really worth the price?”
“I hope they have options that fit my preferences/diet.”
“This environment feels a bit too noisy.”
Does
Checks online reviews before deciding.
Compares menus and prices.
Uses mobile apps for reservations or delivery.
Feels
Frustrated when service is slow.
Disappointed if food quality is inconsistent.
Happy when the experience feels smooth and worth the money.
Journey Map
USP
Asia Kitch offers an unparalleled dining experience, combining creative modern Asian fusion cuisine and visually stunning cocktails in an immersive, stylish futuristic environment—all at an affordable price point. It’s the new go-to destination in [Relevant German City/Germany] for taste, atmosphere, and an experience you won’t find anywhere else.
The Logo
I began by sketching neon-tube letterforms—
clean, geometric strokes that echo the glow of Singapore’s hawker-stall signage.
But I couldn’t ignore the calligraphic roots of East-Asian scripts,
so I worked subtle brush-style flicks into the “A” and the tall “K.”
That tension between rigid grids and fluid ink became the logo’s heartbeat.
Persona
Demographics
Age: 35
Profession: Art Director, Creative
Location: Singapore
Income: Equivalent of ~€75,000 / year
Motto: Design is about
feeling, not just seeing.”
Bio
Evelyn is a Singapore-based Art Director who thrives on creativity and cultural inspiration. With a strong eye for detail and a deep appreciation for design, she brings the same sensibility to her dining experiences.
Mockups
