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Client

Max Meyer CEO mpart Werbeagentur

Role in project

UX/UI Design - Webdesign -
SEO - Photography

Services

Webdesign
Photography
Graphic Design
Hosting
REAL WORLD PROJECT

Business Website

MPart Werbeagentur supports businesses from the very idea to the final implementation. They deliver standout solutions in graphic design, digital printing, flyer design, signage, and web design, aiming to make brands grow confidently through both digital and print touchpoints.

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Competitor Research

Moodboard

To create the moodboard for MPart Werbeagentur, I reviewed a wide range of competitor websites and promotional materials. While many were professionally designed, they often relied on very similar structures, color palettes, and imagery. This analysis revealed common visual patterns within the industry, but also highlighted the opportunity for MPart to stand out through a more distinctive and memorable design approach.
Cohesive Design System

Styleguide

The visual identity of MPart Werbeagentur is defined by a bold and modern styleguide. A strong red accent color conveys energy and creativity, balanced by deep navy for professionalism and light gray for clarity. Clean sans-serif typography establishes hierarchy, with red highlights on subheadings for emphasis. Dark content panels paired with striking red buttons and minimalist line icons ensure clear communication and strong calls-to-action. Geometric shapes and gradient overlays add a creative edge, making the brand appear both professional and dynamic across print and digital touchpoints.
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Unique Proposition > Unique Design

USP

Before starting the design process, it was essential to clearly define the brand and its unique selling proposition (USP). For MPart Werbeagentur, the USP lies in its combination of long-standing expertise in visual communication, its ability to deliver both digital and print solutions from a single source, and its focus on translating complex ideas into clear, impactful design. This integrated approach ensures that clients receive consistent, professional results that strengthen their brand presence across all touchpoints. Recognizing these core elements guided the visual identity and styleguide. By highlighting MPart’s strengths — creativity, reliability, and versatility — the design captures the agency’s essence and effectively communicates its promise: powerful design that makes messages stand out.

Typography

Choosing Lexend Deca for headings and Poppins for body text was a deliberate and effective choice for mpart-werbeagentur.de. Lexend Deca gives the headings a modern, confident, and slightly distinctive character—perfect for capturing attention while conveying expertise and professionalism. Poppins, with its clean, geometric structure, ensures excellent readability and a friendly, approachable tone in longer texts.

Lexend Deca

Lexend Deco is a modern sans-serif typeface with a distinctive, slightly decorative character. Its clean lines and subtle geometric influences give it a contemporary yet approachable look. I used it for the headings to add clarity, personality, and a touch of uniqueness to the overall design.

Poppins

Poppins was the choice for body text because it’s a geometric sans-serif typeface. Its clear, open letterforms and balanced proportions contribute to high readability, even in smaller sizes.

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mobile first

Responsive Design

In today’s digital landscape, mobile design is essential. A strong brand identity must translate seamlessly across all devices, especially smartphones. For YOU2GROW, the logo and visual elements were crafted to remain clear, recognizable, and impactful even on small screens — ensuring a consistent and professional appearance at every touchpoint.

Personas

Defining clear personas is also a key part of the design process. Personas represent the different types of clients the brand wants to reach — their goals, challenges, values, and expectations. By understanding these profiles in detail, the design can be tailored to resonate emotionally and visually with the target audience.

Manuel

Age: 38
Profession: Owner of a local café
Location: Nürnberg, Germany
Income: ~€55,000 / year
Motto: “Good design brings customers through the door.”
Quote about MPart: “They helped me turn my ideas into eye-catching flyers and a professional online presence.”
Bio: Anna runs a small but popular café and needs professional marketing materials to stand out in a competitive city environment. She values clear communication, quick turnaround times, and designs that connect emotionally with her customers. MPart gives her the creative support she can’t achieve on her own.

Sophie

Age: 46
Profession: Marketing Manager at a mid-sized manufacturing company
Location: Fürth, Germany
Income: ~€85,000 / year
Motto: “Consistency builds trust.”
Quote about MPart: “They ensure our brand looks professional across print and digital, saving me time and headaches.”
Bio: Michael is responsible for his company’s marketing strategy and needs a reliable partner for professional design and production. He looks for consistency across brochures, signage, and digital campaigns. MPart provides him with creative expertise and dependable service, allowing him to focus on strategy while trusting execution to the agency.

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