stoffsucht
Project: stoffsucht
stoffsucht is a creative campaign combining photography and graphic design to promote yarn and DIY culture. Through playful visuals and witty wordplay, the project connects everyday fashion with the joy of crafting. The concept highlights individuality, creativity, and sustainable fashion, targeting young makers who express themselves through handmade pieces.
Client:
My Role:
Photography, Graphic Design
Moodboard
Empathy Map
Says
“Every stitch feels like adding a piece of myself into what I wear.”
“I love mixing vintage with handmade pieces.”
“It’s important to me that fashion is sustainable and unique.”
Thinks
“How can I make my clothes reflect my personality?”
“Are there materials that align with my values?”
“I hope to find a community that shares my passion.”
Does
Shops at thrift stores and local craft markets.
Knits, paints, and creates DIY projects regularly.
Shares her creations on social media and in creative communities.
Feels
Excited when she finds quirky, colorful materials.
Frustrated by fast fashion and lack of individuality in mainstream stores.
Proud and joyful when wearing or gifting her handmade items
Journey Map
USP
Stoffsucht offers playful, sustainable yarns that empower makers to express individuality through every stitch.
Persona
Demographics
Age: 25
Profession: Art student & part-time barista
Location: Berlin
Income: Equivalent of ~€45,000 / year
Lifefsyle: Creative, colorful, loves mixing vintage with handmade pieces.
Motto: “Every stitch feels like adding a piece of myself into what I wear.”
Bio
Lina, 25, is an art student and part-time barista who thrives on creativity and color. She mixes vintage finds with her own handmade pieces, turning everyday outfits into playful expressions of her personality. Whether knitting, painting, or thrifting for quirky home décor, she values sustainability and individuality over fast fashion. For Lina, making is more than a hobby—it’s a way to connect with community and add a piece of herself into everything she wears.
