Client
Zeitgeist Fotografie & DesignRole in project
UX/UI Design - Webdesign - Logo - SEOServices
WebdesignPhotography
Graphic Design
Logodesign
Restaurant Website Concept
This is a certificate project in UX/UI specialization at the California institute of the arts via Coursera. The restaurant offers an avant-garde menu featuring experimental gourmet cuisine and innovative cocktails, all within an elaborately designed, immersive science-fiction setting.
Overview of this project
Asia Kitch isn’t just a restaurant; it’s a cutting-edge experiential brand designed to transport its guests into a vibrant, futuristic world. Its core identity revolves around the fusion of innovative Asian cuisine with an immersive, sci-fi aesthetic. This isn’t about traditional dining; it’s about providing a holistic sensory journey that combines taste, sight, and atmosphere in a truly unique way.
- UX Research
- UI Design
- Restaurant Concept
- Logodesign
Discover - Explore - Listen - Test
"Step into the future at Asia Kitch! Discover creative Asian fusion cuisine and visually stunning cocktails in a unique sci-fi atmosphere—an exciting experience at affordable prices."
Target Group
Persona
USP
Outline of Scope
Asia Kitch offers an unparalleled dining experience, combining creative modern Asian fusion cuisine and visually stunning cocktails in an immersive, stylish futuristic environment—all at an affordable price point. It’s the new go-to destination in [Relevant German City/Germany] for taste, atmosphere, and an experience you won’t find anywhere else.
- The brand promises boldness and originality, appealing to those who seek more than just a meal—they crave an adventure.
- It positions itself as a trendsetter in the culinary landscape, offering an “unparalleled dining experience” that’s “nowhere else to be found.”
- This exclusivity, combined with an accessible price point, suggests a brand that aims to democratize high-concept dining.
- It makes innovative experiences available to a broader, curious audience.
The brand promises boldness and originality, appealing to those who seek more than just a meal—they crave an adventure. It positions itself as a trendsetter in the culinary landscape, offering an “unparalleled dining experience” that’s “nowhere else to be found.” This exclusivity, combined with an accessible price point, suggests a brand that aims to democratize high-concept dining, making innovative experiences available to a broader, curious audience.
>Zeitgeist Foto & Design targets a diverse clientele that values high-quality, integrated visual and digital presentation. This includes:
- Individuals & Couples
- Small to Medium-sized Businesses (SMEs):
- Start-ups:
- Clients seeking a “one-stop-shop” for visual and web needs:
- For the user:
- Image Galery
- References
- Testimonlals
- Contact form
- Package comparison
Young urban professionals
Seeking trendy, shareable dining experiences.
Evelyn Lee
The Senior Manager
- Age: 35
- Occupation: Freelance Graphic Designer
- Location: Singapore
- Income: Variable, ~€35,000 / year
- Motto: “Seek the unique, not the ordinary.”
- Quote about AsiaKitch: “A well-realized, immersive futuristic design that feels authentic.”
Ryan Yound
The Freelance Graphic Designer
- Age: 35
- Occupation: Freelance Graphic Designer
- Location: Singapore
- Income: Variable, ~€35,000 / year
- Motto: “Seek the unique, not the ordinary.”
- Quote about AsiaKitch: “A well-realized, immersive futuristic design that feels authentic.”
Clara Bauer
The Master Student Interior Architecture
- Age: 25
- Occupation: Master Student Interior Architecture
- Location: Singapore
- Income: ~€20,000 / year (budget-conscious)
- Motto: “Create and share memories”
- Quote about AsiaKitch: “A well-realized, immersive futuristic design that feels authentic.”
Logo
I began by sketching neon-tube letterforms—clean, geometric strokes that echo the glow of Singapore’s hawker-stall signage.
But I couldn’t ignore the calligraphic roots of East-Asian scripts,
so I worked subtle brush-style flicks into the “A” and the tall “K.”
That tension between rigid grids and fluid ink became the logo’s heartbeat.
