zeitgeist
Project: zeitgeist
Design of a multi-page website in wordPress and Elementor Pro but hightly customized using HTML/CSS and JavaScript.
Client:
zeitgeist Fotografie & Design
My Role:
UX Research, UI Design Logo Design, Branding, SEO, Webdesign, Photography
Moodboard
Styleguide
Empathy Map
Says
“I want images that authentically reflect me or my brand”
“The website should be modern, clear, and user-friendly”
“I prefer simple communication and a smooth process”
Thinks
“Is this service really worth the price?”
“Will they understand my brand, style, or personal story?”
“Will the results help me stand out and last over time?”
Does
Looks through portfolios and references
Compares service packages and availability
Reaches out via contact form, phone, or social media
Feels
Excited about creating something unique and professional
Uncertain about making the right choice
Relieved and confident when the collaboration feels smooth and the results fit the vision
Journey Map
USP
Zeitgeist combines authentic photography and modern web design in one place — delivering visual stories and digital experiences that are both aesthetically powerful and technically reliable
Logo
I began by sketching neon-tube letterforms—
clean, geometric strokes that echo the glow of Singapore’s hawker-stall signage.
But I couldn’t ignore the calligraphic roots of East-Asian scripts,
so I worked subtle brush-style flicks into the “A” and the tall “K.”
That tension between rigid grids and fluid ink became the logo’s heartbeat.
Persona
Demographics
Age: 35
Profession: Marketing Manager,
Small Business Owner
Location: Nuremberg, Germany
Income: Equivalent of ~€55,000 / year
Motto: “Clarity and creativity should go hand in hand.”
Bio
Elias is a Nuremberg-based Marketing Manager who values professionalism and authenticity. Always balancing business goals with brand storytelling, he seeks partners who can simplify processes while delivering high-quality results. With limited time and resources, he looks for a one-stop solution where photography and web design come together seamlessly to support his company’s growth.
Mockups
